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 Viral Website Promotion & Link Building

Next open course date: 31 March, London, £495+VAT per delegate
 
Available in-house: Yes, please contact us for details.
(sister course to Website SEO) 
 
20 second overview
 
This course is about developing the skills and knowledge to proactively drive traffic to your website through the use of a range of viral and other techniques. It’s all about ways of setting up and disseminating links to your site in interesting, engaging ways that will encourage more visits, more enquiries and more sales.  
 

> Viral marketing principles
> Podcasts & video
> Email marketing
> Pay-per-click advertising

> Running an online press office
> Press releases and keywords 
> Online surveys
> Webinars


 

Key Benefits of this Course 
  • You will develop the knowledge to become a web marketing expert, with practical skills that you will have the confidence to apply as soon as you are back in the office
  • Your new skills will give you a unique and valuable edge over other marketers in this face paced and ever more vital area of marketing.
  • Your organisation will benefit from a raised profile, higher website visits and cost-effective (often free) new web marketing opportunities. 

Course Rationale
 
 
Along with optimising your website for search engine visibility, the other key strategy for increasing visits – and online sales – is to maximise the number of links to your website from external sources.
 
The more quality links in you can set up and spread, the more direct visits you will generate, and the more search engines will regard your site as important, and thus deserving of a high ranking.There are numerous tactics that can be employed for generating external links, many of which encourage internet users to pass the links on to others. This cutting-edge course provides you with the skills to make the most of these opportunities and to dramatically increase activity on your website.
 
The course does not assume advanced technical IT skills; you will be able to implement what you learn as soon as you are back in the office. The course is highly interactive, so there will be plenty of opportunities to discuss your ideas, issues and successes with the trainers - both highly successful independent marketing consultants - and other members of the group.
 
 
(this is a complete, stand-alone course, but also makes up one half of our complete online marketing programme. The other component course is Website SEO, which looks at how to make changes to your site itself to increase search engine visibility).
 

 

Course Content
 
  • Learn how to drive traffic to your site through online viral marketing
  •  Discover the secrets of Google Pay Per Click advertising
  • Find out about Display advertising and Facebook Pay Per Click
  • Learn about Using Multimedia – Video – Podcasting – YouTube - Internet TV
  • Get to grips with Email marketing and fulfilment online
  • Learn how to Create and deliver ebooks successfully
  • Understand writing for Viral marketing campaigns
  • Learn how to write an online press release
  • Learn the best way to run a Press Office on your website
  • Discover the power of posting press releases online
  • Learn how to use embedded links in press releases for SEO and traffic building
  • Learn how to conduct online surveys and how to use the results for marketing
  • Discover the secrets of webinars and online events – how to design and hold a webinar
     
    Practical exercises will include:
     
  • Pay Per Click advertising
  • Devising YouTube campaigns
  • Designing and using webinars
     
 
A Note from the Trainer
 
"This website promotion training course offers an overview of the most important new developments, most powerful techniques and the easiest ways to make an immediate difference to your online presence.
 
"If you apply everything you learn from the course we're sure you will soon recoup the booking fee many times over. Most of the ideas we present on the course will cost little or nothing to apply - apart from your time setting them up.
 
"We can be flexible in terms of content, so please let us know beforehand if there are any particular topics you'd like to look at in depth. That way we can ensure you go away equipped with the right tools to fulfil your website's marketing needs." 
 

Delegate Feedback for our Online Marketing Courses

"One of the best courses I've been on... the tutors were excellent - very knowledgable."
JS, Tertio SMS

"Really informative. I can't wait to get back to the office and put it into practice."
SH, Fred Olsen Cruises

"I found the course very informative and will be able to apply most of what I've learned to my job. The handouts will prove useful. Very impressed by the tutors. Lots of good practical examples given."
DR, Baillie Gifford

"I thoroughly enjoyed this course and have found it most relevant and useful."
HP, Penguin Group

"Excellent. Was thoroughly enjoyable and engaging."
VB, Geest Anglia Crown

"Opened up and demystified many web tools. Extremely useful... feel more confident."
ML, Aliaxis

For delegate feedback from other courses please click here.

 

Booking this Course
 
Open course: 31 March, London, £495+VAT per delegate BOOK HERE
 
 
In-house courses: The Web Marketing training course can be adapted to your needs and delivered at your offices. Please click here for further details of in-house training or contact us for details.
 
 
Email: info@cambridge-ed.com
Call:  0845 2260624  0845 2260624
 

 


Contact:
0845 2260624
info@cambridge-ed.com

  


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