Web Marketing Training - London, UK wide - internet marketing course.

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3i Group
ABNA Ltd
ACI Worldwide Ltd
Alexandra Plc
Amlin PLC
BBC
Bio Products Laboratory
Bradford & Bingley PLC
Britannia Airways
British Red Cross
Budgeons
Cambridgeshire Council
Carphone Warehouse
Chevrolet
Churchill Insurance
CIPD
City Inn
EPR Architects
Essex Police
Forensic Science Service
Fred Olsen Cruise Lines
Game Stores Group
GCHQ
Halfords
Help the Aged
Heritage Lottery Fund
Hyatt Regency London
Ikon Office Solutions PLC
Ipswich Building Society
JCB Sales
Josiah Wedgwood
Keoghs Solicitors
Kingfisher PLC
KPMG
Ladbrokes
Land Registry
Lloyds TSB
London Business School
Macmillan Publishers
Manpower
Moat House Hotels
Morgan Stanley
National Autistic Society
Natural History Museum
NBC Universal Television
New Look Retailers
Northumbrian Water
Ofcom
One NorthEast
Pepsico
Remploy
Reuters
Revlon
Royal Opera House
Russell Cooke Solicitors
Sandown Park
Southern Water
Thameslink Rail
The Body Shop
The British Museum
The Children's Mutual
The Premier League
The Red Cross
The Scout Association
Thomsonfly Ltd
Tiscali
Toshiba
Trafficmaster
Transport for London
UNICEF
Unwins Wine Group
Virgin Money
Vodafone
Waitrose
Westminster City Council
Wilkinsons

Web Marketing Training

Next open course date: 1 March, 24 May London, £495+VAT per delegate

Available in-house: Yes, please contact us for details.

20 second overview

A concise and practical web marketing training course that will provide you with the skills to market your products or services more effectively on the web. An interactive approach with many step-by-step techniques ensures this course will have a real and lasting impact. The course covers everything from tried and trusted search engine optimisation tips to blogging, twitter and online PR.

> Web design and SEO
> Improving your google position
> Pay-per-click advertising
> Online PR

> Utilising twitter and social networks
> Running a corporate blog
> Interacting with influential bloggers
> Writing for the web

Key Benefits of this Course

You will develop the knowledge to become a web marketing expert, with practical skills that you will have the confidence to apply as soon as you are back in the office
Your new skills will give you a unique and valuable edge over other marketers in this face paced and ever more vital area of marketing.
Your organisation will benefit from a raised profile, higher website visits and cost-effective (often free) new web marketing opportunities.

Course Rationale

Your web site is in place, you've alerted the search engines - but where are the customers? Is there some magic ingredient missing? The missing ingredient is effective Web Marketing - the toolkit of techniques that turns your virtual shop front, brochure or portal into the reality of a qualified prospect list and into paying customers.

During this one day web marketing training workshop you will learn the practical steps you can take to raise the profile of your website, utilise its unique attributes and increase visitor numbers. Covering topics from running online advertising campaigns that make a profit to the essential rules of web layout and design this course offers a concise introduction to the art and science of web marketing.

The workshop does not assume advanced technical IT skills; you will be able to implement what you learn as soon as you are back in the office. The course is highly interactive, so there will be plenty of opportunities to discuss your ideas, issues and successes with the trainers and other members of the group.

Course Content

Web Marketing - The Golden Rules
Search Engines - Part 1 : Overview
10 Magic Ingredients to include on your Web Site
Writing for the Web
Search Engines - Part 2 : Advertising
Ways to make your Web Site more visible
Strategies for Web PR and Electronic Communication
Running a virtual Information Centre on your Web Site
Case Histories, Photographs and Press Releases
Networking on the Web
Email Marketing - Avoiding the Pitfalls
Social Networking - utilising twitter, facebook and others
Blogging and online reputation

A Note from the Trainer

"If you're only going to do one marketing course this year, make this it! This web marketing training course offers an overview of the most important developments, most powerful techniques and the easiest ways to make an immediate difference to your online profile.

"If you apply everything you learn from the course we're sure you will soon recoup the booking fee many times over. Most of the ideas we present on the course will cost little or nothing to apply - apart from your time setting them up.

"We're very flexible in terms of content, so please let us know beforehand if there are any particular topics you'd like to look at in depth. That way we can ensure you go away equipped with the right tools to fulfil your website's marketing needs."

Delegate Feedback for this Course

"One of the best courses I've been on... the tutors were excellent - very knowledgable."
JS, Tertio SMS

"Really informative. I can't wait to get back to the office and put it into practice."
SH, Fred Olsen Cruises

"I found the course very informative and will be able to apply most of what I've learned to my job. The handouts will prove useful. Very impressed by the tutors. Lots of good practical examples given."
DR, Baillie Gifford

"I thoroughly enjoyed this course and have found it most relevant and useful."
HP, Penguin Group

"Excellent. Was thoroughly enjoyable and engaging."
VB, Geest Anglia Crown

"Opened up and demystified many web tools. Extremely useful... feel more confident."
ML, Aliaxis

For delegate feedback from other courses please click here.

Booking this Course

Open course: 1 March, 24 May, London, £495+VAT per delegate BOOK HERE

In-house courses: The Web Marketing training course can be adapted to your needs and delivered at your offices. Please click here for further details of in-house training or contact us for details.

Email: info@cambridge-ed.com

Call: 0845 2260624

Contact:
0845 2260624
info@cambridge-ed.com

Cambridge Executive Development Supports: