Social Media Marketing

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This course has been designed for marketing professionals and requires no specialist IT knowledge. Delegates will learn to: > Identify and engage with the influential bloggers > Understand Viral marketing using social media > Use Twitter and Twitter Apps > Develop keyword vocabularies for social media > Harness the power of Facebook and Linkedin > Understand Social media and social bookmarking > Understand why RSS feeds are important to your company > Exploit social media for internal and external comms Key Benefits of this Course You will learn a raft of practical, implementable social media marketing techniques that you can apply as soon as you get back to the office. You will become an instant social marketing expert, with knowledge of all of the most important new skills. Your organisation will benefit from a raised profile, higher website visits and cost-effective (often free) new marketing opportunities. Course Rationale Are you utilising the full range of powerful and free social marketing opportunities available to your company?: social networks, Twitter, blogs, RSS, viral PR and social bookmarking – all of these tools are available to you and your competitors, and many of them just require a little understanding and time to get them working in your favour and driving traffic and business to your website. This is possibly the fastest moving new area for marketing and PR professionals, and one that many of us are still struggling to keep up with. The workshop designed for busy marketing or PR people who need to get up to speed in the latest online digital PR and marketing techniques and provides a practical, hand-on introduction to these important tools from both B2B and B2C perspectives. And you'll benefit from not one but two expert trainers, each with years of experience in marketing and PR, ensuring plenty of individual attention. Course Content Blogging and how to reach the Blogosphere - Using blogging for PR, for customer services and for research - How to identify and reach the influential Bloggers - practical sessions - how to conduct a 'Blog Audit' - Technorati tags and tag clouds Social Networks and Trusted Networks - Facebook, Linkedin, Second Life - Twitter and Twitter Applications - Business networks - Consumer recommendation - how collaborative wisdom drives sales Implementing Social Media campaigns -Using Facebook for consumer-facing campaigns -Using Linkedin for B2B campaigns - Measuring the effectiveness of Social Media - Case histories of Social Media campaigns Viral PR and Viral marketing for Social Media - Keyword vocabularies for Social Media - How to write a press release for social media - Delivering PR online to social media - New viral technologies eg You Tube Making your website social media friendly - Keyword optimisation for social media coverage - Site optimisation using PR techniques - Practical session analysing your site and your competitors' sites Social Bookmarking - What is social bookmarking? - Using Reddit, Diggit, del.icio.us - How to tap into the power of Bookmarking - Tagging and tag clouds RSS feeds - What is RSS? - Why is it important to your company and your clients? - How you can tap into the power of RSS feeds A Note from the Trainers "This is a really exciting new course. We've spent a great deal of time finding, assessing and testing the latest ideas in social media marketing and have distilled all of this knowledge and experience down into an intensive and enjoyable day. "All of our marketing courses are focused on providing you with really practical advice that you can put into action straight away. Although we may be dealing with some complicated 'techie' subjects, we have developed a course that does not require an IT background - it's been put together with marketing professionals in mind, covering a range of techniques applicable to both B2B and B2C marketing." Delegate Feedback for these Trainers' Courses "Really good course – practical and worthwhile – thank you!" Head of Marketing Communications, Institute of Directors "A really enjoyable and valuable course." Marketing Manager, Lingfield Racecourse "Definitely recommend the course. Have increased my level of knowledge and feel a lot more comfortable in providing web marketing advice." Marketing Services Manager, MYOB UK "The day was well structured especially as there was so much to take in. The relaxed atmosphere made it easy to intervene with questions." Delegate from S4C "Very interesting and informative. Will make a real difference to our web marketing success." Delegate from Haden Building Management "I found it very illuminating and learned a lot." Delegate from Denplan For delegate feedback for our courses please click here. Booking this Course Open course: 27 April 2012, London, £495+VAT per delegate BOOK HERE In-house courses: This course can be adapted to your needs and delivered at your offices. Please click here for further details of in-house training or contact us for details. Email: info@cambridge-ed.com Call:0845 2260624	Contact: 0845 2260624 info@cambridge-ed.com Cambridge Executive Development Supports: