Search



3i Group
ABNA Ltd
ACI Worldwide Ltd
Alexandra Plc
Amlin PLC
BBC
Bio Products Laboratory
Bradford & Bingley PLC
Britannia Airways
British Red Cross
Budgeons
Cambridgeshire Council
Carphone Warehouse
Chevrolet
Churchill Insurance
CIPD
City Inn
EPR Architects
Essex Police
Forensic Science Service
Fred Olsen Cruise Lines
Game Stores Group
GCHQ
Halfords
Help the Aged
Heritage Lottery Fund
Hyatt Regency London
Ikon Office Solutions PLC
Ipswich Building Society
JCB Sales
Josiah Wedgwood
Keoghs Solicitors
Kingfisher PLC
KPMG
Ladbrokes
Land Registry
Lloyds TSB
London Business School
Macmillan Publishers
Manpower
Moat House Hotels
Morgan Stanley
National Autistic Society
Natural History Museum
NBC Universal Television
New Look Retailers
Northumbrian Water
Ofcom
One NorthEast
Pepsico
Remploy
Reuters
Revlon
Royal Opera House
Russell Cooke Solicitors
Sandown Park
Southern Water
Thameslink Rail
The Body Shop
The British Museum
The Children's Mutual
The Premier League
The Red Cross
The Scout Association
Thomsonfly Ltd
Tiscali
Toshiba
Trafficmaster
Transport for London
UNICEF
Unwins Wine Group
Virgin Money
Vodafone
Waitrose
Westminster City Council
Wilkinsons



 
 PR Skills

Next open course date: TBC, London, £495+VAT per delegate
 
Available in-house: Yes, please contact us for details.
 
 
20 second overview
 
 
This innovative workshop covers a wide range of skills and techniques that will help improve the effectiveness of your PR and build the skills to do your own PR rather than outsourcing to expensive consultants. Led by a journalist AND a PR expert you will get advice and ideas from both sides of the PR fence.
 

> Using the web in PR
> The Virtual Press Office
> Integrating PR with MARCOMS
> Effective lobbying

> Writing effective press releases
> Dealing with the media 
> Getting your press releases used
> Using surveys in PR


 

 
Key Benefits of this Course
 
  • You will learn the skills and techniques to be your organisation's PR guru, enhancing your value and contribution.
  • You will develop the confidence to interact with the media and develop strong working relationships 
  • Your organisation will benefit from the media coverage and publicity your new skills can gain. PR is a highly cost effective way to let people hear about your business. 

Course Rationale
 
This course looks at some of the most up-to-date ideas in PR, including using new media to enhance the impact of your campaigns and the effective integration of PR with other aspects of marketing.

There is a strong emphasis on practical exercises with opportunities for delegates to sit in the 'hot seat' as interview subjects being questioned by an experienced journalist. You'll get full personal feedback and tips to help refine your style.

You will also have plenty of time to discuss issues specific to your business and to get expert input and ideas from our expert trainers as well as other delegates. The course offers an open, lively and flexible forum to discuss PR topics with other professionals.

The Consultants

Our marketing experts have been hand-picked to offer the highest levels of training talent, wide ranging professional experience and comprehensive marketing knowledge.

This workshop will be led by two consultants in order to provide perspectives and ideas from both sides of the fence – a leading PR consultant and a top journalist and author:

Our Journalist and Media Skills Expert:

  • Has 25 years experience as a business journalist, author and broadcaster
  • Has been the Editor of a number of business publications
  • Is an international broadcaster, regularly contributing to radio worldwide and appearing as a contributor on BBC TV
  • Is the author of the business bestseller Bad Company (Sunday Times’ Business Book of the Week) and the PR handbook Do Your Own PR
  • Delivers media skills training for some of the UK’s most well known business people

Our PR Consultant:

  • Heads up her own PR agency that provides PR and marketing consultancy as well as press release writing training. Her client list includes some of the world’s best known companies such as Microsoft, Motorola and IBM
  • Has over 20 years of marketing, marcoms and PR experience, gained in a variety of companies, working both nationally and internationally
  • Is renowned for her highly practical approach, focusing on delivering tangible results which have a real impact on the bottom-line 

  


Course Content
 
  • How to integrate PR with the marketing mix
  • Advanced interview techniques that work
  • How to conduct successful lobbying campaigns
  • Using Internet PR and viral marketing effectively
  • Advanced crisis management & reputation management
  • Classic mistakes with email PR - and how to avoid them
  • Market research for PR use
  • Make News portals and Web news services work for you
  • Advanced case histories

     
 
A Note from the Trainer
 
"We've almost 50 years of PR and journalism experience between us, so we've seen just about every trick in the PR book! We've tried to pack as many of the most effective and widely used techniques into this fast moving course as possible so that you can benefit from a concentrated dose of knowledge and skills that you can apply to your organistion as soon as you're back in the office.
 
"We're happy to be flexible on the content, so please let us know if there are any specific issues you'd like to discuss - whether that's a particular skill or if it's more a matter of having the confidence to deal with journalists who you fear might trip you up.
 
"The course is run in a friendly, fun and interactive style, so we're sure you'll enjoy the day as much as you benefit from it."
 

Delegate Feedback for our Courses
 
 
 
For delegate feedback for our courses please click here.
 

Booking this Course
 
Open course: TBC, London, £495+VAT per delegate BOOK HERE
 
 
In-house courses: This course can be adapted to your needs and delivered at your offices. Please click here for further details of in-house training or contact us for details.
 
 
Email: info@cambridge-ed.com
Call: 0845 2260624
 

 


Contact:
0845 2260624
info@cambridge-ed.com

  


Cambridge Executive Development Supports:


 
©2009 Cambridge Executive Development
Terms, Conditions and privacy