Mastering Media Relations

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Mastering Media Relations

Next open course date: 11 December, London, £495+VAT per delegate

Available in-house: Yes, please contact us for details.

20 second overview

This course offers an opportunity to improve your knowledge of the workings of the media and to understand how to develop positive relationships with journalists. You'll also gain the confidence to deal with a PR crisis calmly and effectively. Key content includes:

> Effective Press Releases
> Handling media interviews
> Managing a crisis

> Utilising web news services
> Raise your organisation's profile
> Conducting lobbying campaigns

Key Benefits of this Course

You will learn a range of skills for dealing with journalists, developing relationships and harnessing the power of the media.
You will gain the confidence to deal with bad news stories and to face the dreaded live interview.
Your organisation will benefit from a professional approach to media relations, increased positive media coverage and effective damage limitation when things go wrong.

Course Rationale

This course teaches media interview skills for senior managers and includes live interview practice led by a former business journalist and advice from a leading PR expert. It also teaches how to deal with a media crisis, how to conduct lobbying campaigns, how to use trends surveys for PR and ways to use the web for greater PR coverage.

This practical workshop teaches the golden rules for engaging successfully with the media so that they tell your story the way you want it told, rather than the way they want to tell it. It is designed for PR professionals who want to raise their game.

Course Content

Create PR strategies that integrate ads, direct mail, exhibitions
Master the secrets of media interviews
Understand the rules for lobbying campaigns
Use awareness and trends surveys for PR
Employ PR for search engine optimisation
Know the rules for successful electronic media communication
Exploit web news services effectively
Get the media recognition your organisation's needs

A Note from the Trainer

"Dealing with the media can be intimidating, and the effects of getting it wrong - saying the wrong thing, taking the wrong tone - can be disastrous for your organisation. However, the media can also be harnessed to work in your favour. If you understand the ground rules and know what journalists are looking for you can engage in a mutually beneficial relationship.

"But when things do go wrong it is important to have the skills and confidence to deal with a PR crisis effectively and professionally. You'll learn all of these skills on this course along with having the opportunity to practice being in front of the camera whilst being interviewed by a respected business journalist. It can be nerve-wracking, so it's not compulsory! but you'll find it a highly valuable experience that will be a huge advantage when you have to do it for real."

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Booking this Course

Open course: 11 December, London, £495+VAT per delegate BOOK HERE

In-house courses: This course can be adapted to your needs and delivered at your offices. Please click here for further details of in-house training or contact us for details.

Email: info@cambridge-ed.com

Call: 0845 2260624

Contact:
0845 2260624
info@cambridge-ed.com

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