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 Marketing Planning

Next open course date: In-house only
 
Available in-house: Yes, please contact us for details.
 
 
20 second overview
 
This is a unique and results oriented workshop during which you will be guided through the process of developing a complete, best practice marketing plan for your business. Our experts will help you develop new skills AND a real end product that will be of great use to your business.
 

> Individual expert advice
> Guidance applying the most
powerful marketing techniques
> Learn to write a complete marketing plan

> Real End product: A complete
marketing plan for your business
> Develop new strategies and tactics 
> Improve long-term planning

 

 
Key Benefits of this Course
 
  • You will learn the skills to write highly professional marketing plans for your business - a highly valuable skill for more senior marketers.
  • Your organisation will benefit from your improved ability to plan, structure, deliver and measure your long-term marketing campaigns.
  • Your organisation will benefit from the complete plan you develop over the course of the workshop - a full marketing plan ready for implementation.

Course Rationale
 
Marketing plans provide the direction, focus and long-term strategy vital for sustained growth, brand development and achieving maximum value from your marketing activities.
 
This highly interactive consultant led workshop will equip you with the tools and skills to develop your own fully implementable marketing plans. You will learn to apply the latest theory and techniques to bring structure and long-term strategy to your marketing activities.
 
Our unique approach combines inspiring and effective training with the opportunity to receive individual advice from our marketing planning experts. They will ensure you walk away with a raft of implementable ideas and strategies developed specifically for your business.
 
Workshop Outcomes

This unique course provides much more than just training.
  • You will develop the skills to devise competitive marketing plans to the highest professional standards for your company
  • You will work with our consultants to produce ideas and strategies focussed on improving your current marketing activities
  • You will work with consultant guidance and with input from other delegates to produce a high quality marketing plan for your business
The outcomes of this comprehensive approach will be a complete set of marketing strategies for your business, product or service, developed collaboratively with a top marketing consultants and with the input of other marketing professionals.
 
This is a unique way to learn that means your business will benefit from the added resources, experience and skills of other marketing professionals and high quality consultancy.
 

 

Course Content
 
(Indicative content - can vary depending on delegates' needs)
  • Planning
  • The value and uses of marketing plans
  • Utilising a structured framework to facilitate the formulation marketing strategies
  • Market research and analysis
  • Current marketing trends
  • Understanding the impact of the market so that planning supports company strategy
  • Conducting market research and techniques to bring structure and meaning to your data
  • Identifying profitable market segments
  • Conducting internal and external marketing audits to inform strategic marketing decisions
  • Using the strategic tools of analysis to develop understanding of the competitive arena, the business and market situation
  • Defining measurable objectives
  • Identifying strategic marketing goals
  • Defining measurable objectives based on your analysis
  • Understanding how business planning and marketing strategy are linked
  • Strategies and tactics for success
  • Defining your business' unique features and capabilities in different markets
  • Positioning your products and services for maximum competitive advantage
  • Recognising the budgetary implications of marketing decisions
  • Using the marketing mix to define business strategy
  • Seeking market opportunities and improving market share
  • Exploiting your brand
  • Developing a promotional campaign
  • Implementing your plan
  • Coordinating your marketing campaign
  • Developing techniques to get the best out of agencies and external advisors
  • Developing marketing schedules for the implementation of your plan
  • Building customer relationships
  • Customer focus - understanding their needs, desires and buying trends
  • Delivering value for your customers
  • Developing and cultivating long-term customer relationships
  • Measurement and continuous improvement
  • Monitoring competitive advantage and refining tactics to maintain your position
  • Feedback mechanisms and strategy development to optimise marketing performance
  • Measuring results - the use of key performance indicators
  • How to measure non-financial performance
     
 


 
 
A Note from the Trainer
 
"This is an unusual course in that as well as learning you will also be doing. Over the course of the two days we will take you through the step-by-step process of creating a complete marketing plan for your organisation, a product or service.
 
"You'll need to do so research before the course and between the two workshop days in order to make sure you have the information you need at your fingertips and so that we can apply best practice thinking to real data.
 
"This means that by the end of the course you'll not only have the skills to write great marketing plans, but also a real end product - a complete marketing plan for your business that is ready for implementation. If you need any extra advice after the course in order to fine tune your plan we'd be happy to help out there too."
 

Delegate Feedback for this Course
 
"The course achieved what it was meant to.  I now feel confident in writing a my plan."
KB, Stuart Alexander
 
"A great learning environment."
AH, Hiscox Insurance
 
"A very useful course. Thank you."
JM, Mediatel Group
 
For delegate feedback for our courses please click here.
 

Booking this Course
 
Open course: In-house only
 
In-house courses: This course can be adapted to your needs and delivered at your offices. Please click here for further details of in-house training or contact us for details.
 
 
Email: info@cambridge-ed.com
Call: 0845 2260624
 

 


Contact:
0845 2260624
info@cambridge-ed.com

 

 

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