Creative Writing for PR and Marketing

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3i Group
ABNA Ltd
ACI Worldwide Ltd
Alexandra Plc
Amlin PLC
BBC
Bio Products Laboratory
Bradford & Bingley PLC
Britannia Airways
British Red Cross
Budgeons
Cambridgeshire Council
Carphone Warehouse
Chevrolet
Churchill Insurance
CIPD
City Inn
EPR Architects
Essex Police
Forensic Science Service
Fred Olsen Cruise Lines
Game Stores Group
GCHQ
Halfords
Help the Aged
Heritage Lottery Fund
Hyatt Regency London
Ikon Office Solutions PLC
Ipswich Building Society
JCB Sales
Josiah Wedgwood
Keoghs Solicitors
Kingfisher PLC
KPMG
Ladbrokes
Land Registry
Lloyds TSB
London Business School
Macmillan Publishers
Manpower
Moat House Hotels
Morgan Stanley
National Autistic Society
Natural History Museum
NBC Universal Television
New Look Retailers
Northumbrian Water
Ofcom
One NorthEast
Pepsico
Remploy
Reuters
Revlon
Royal Opera House
Russell Cooke Solicitors
Sandown Park
Southern Water
Thameslink Rail
The Body Shop
The British Museum
The Children's Mutual
The Premier League
The Red Cross
The Scout Association
Thomsonfly Ltd
Tiscali
Toshiba
Trafficmaster
Transport for London
UNICEF
Unwins Wine Group
Virgin Money
Vodafone
Waitrose
Westminster City Council
Wilkinsons

Creative Writing for PR and Marketing

Next open course date: 13 July (half day), London, £295+VAT per delegate

Available in-house: Yes, please contact us for details.

20 second overview

This course offers a guide to improving your creative writing to improve impact, persuasiveness and style. Delegates will learn techniques to suit a range of PR and marketing contexts and will be taught by a successful author and journalist and an experienced PR consultant. Key content includes:

> The Golden Rules of writing
> Understand what Editors want
> Effective Press Releases
> Writing Case Studies

> Effective advertising copy
> Writing for the web
> Feature writing
> Expert individual advice

Key Benefits of this Course

You will learn a wide range of practical techniques to improve the impact, persuasiveness and quality of your creative writing.
You will develop the confidence to write in a wide range of styles and contexts.
Your organisation will benefit from the improved impact of your marketing and PR communications through increased response to adverts, press releases and other written information.

Course Rationale

The Creative Writing Workshop that teaches busy PR and marketing people the secrets of effective writing for print and online media and for the web. Learn from not one but two expert professional presenters: An experienced PR consultant and an acclaimed author who has written popular books on subjects as diverse as history, science and business.

Covering a wide range of writing styles, from catchy adverts to newspaper features, this intensive workshop will give you the inspiration and the tools to transform the effectiveness of your writing. There will also be plenty of opportunities to discuss your writing concerns with a respected and successful author and journalist with over 30 years of experience, several books and countless press articles behind him.

Course Content

Write press releases that attract attention and get used
Understand what Editors are looking for and what they need from you
Know the golden rules for creative writing
Research and write powerful case studies
Write newspaper and magazine features
Construct powerful pay-per-click Adverts
Write Web copy that pulls visitors and raises your ranking with Google
Understand the importance of keyword vocabularies

A Note from the Trainer

"As a PR or marketing professional the ability to communicate powerfully, persuasively and interestingly is a highly valuable skill. Different media and contexts require different styles and tones in order to maximise the impact of your writing, so an understanding of what works where is essential to every written piece you create.

"During this course we will look at some of the most important contexts for writers in PR and marketing and will help you to develop skills appropriate to each. We'll look at everything from 20 word adverts to full magazine features and will provide you with a battery of tips and techniques focused on developing the quality and persuasiveness of your creative writing."

Delegate Feedback for our Courses

For delegate feedback for our courses please click here.

Booking this Course

Open course: 13 July (half day), London, £295+VAT per delegate BOOK HERE

In-house courses: This course can be adapted to your needs and delivered at your offices. Please click here for further details of in-house training or contact us for details.

Email: info@cambridge-ed.com

Call: 0845 2260624

Contact:
0845 2260624
info@cambridge-ed.com

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