Blogs and Online Reputation Managament

Web Site

3i Group
ABNA Ltd
ACI Worldwide Ltd
Alexandra Plc
Amlin PLC
BBC
Bio Products Laboratory
Bradford & Bingley PLC
Britannia Airways
British Red Cross
Budgeons
Cambridgeshire Council
Carphone Warehouse
Chevrolet
Churchill Insurance
CIPD
City Inn
EPR Architects
Essex Police
Forensic Science Service
Fred Olsen Cruise Lines
Game Stores Group
GCHQ
Halfords
Help the Aged
Heritage Lottery Fund
Hyatt Regency London
Ikon Office Solutions PLC
Ipswich Building Society
JCB Sales
Josiah Wedgwood
Keoghs Solicitors
Kingfisher PLC
KPMG
Ladbrokes
Land Registry
Lloyds TSB
London Business School
Macmillan Publishers
Manpower
Moat House Hotels
Morgan Stanley
National Autistic Society
Natural History Museum
NBC Universal Television
New Look Retailers
Northumbrian Water
Ofcom
One NorthEast
Pepsico
Remploy
Reuters
Revlon
Royal Opera House
Russell Cooke Solicitors
Sandown Park
Southern Water
Thameslink Rail
The Body Shop
The British Museum
The Children's Mutual
The Premier League
The Red Cross
The Scout Association
Thomsonfly Ltd
Tiscali
Toshiba
Trafficmaster
Transport for London
UNICEF
Unwins Wine Group
Virgin Money
Vodafone
Waitrose
Westminster City Council
Wilkinsons

Blogs and Online Reputation Management

Open course: 7 October (pm, half day), London, £295+VAT per delegate

Available in-house: Yes, please contact us for details.

20 second overview

This course provides an intensive and in-depth look at the world of blogging from the perspective of the marketer. Delegates will look at both running their own corporate blogs and influencing how their organisations are discussed out there in the 'blogosphere'. Key content includes:

> Identifying important blogs
> Interacting with bloggers
> Writing your own blog

> Managing your reputation online
> Utilising social networks
> Becoming influential yourself

Key Benefits of this Course

You will learn how to write and promote your own corporate blog.
You will have the confidence and understanding to interact with and influence important and influential bloggers.
Your organisation will benefit from an additional marketing tool, an increased web presence and the opportunity to manage its reputation in the blogosphere.

Course Rationale

Blogs are online journals written and published on the web, usually by individuals but also by interest groups and organisations. Without editorial constraint and sometimes with huge and loyal followings, bloggers (blog authors) can command significant influence that can make or break a new product or service that they write about.

This workshop teaches busy marketing and PR people the secrets of identifying the most influential bloggers and how to engage with the blogosphere. This is a fast moving and often neglected area – but one which could be the difference between a huge success and an abject failure for your new product, service or even your business. A vital skill for 21st century marketers and PR people

Course Content

Identify influential blogs and bloggers
Engage successfully with bloggers
Understand the corporate uses of blogging
know how and when to use blogging
Appreciate the effects of blogging on your reputation
Know how to manage the reputation of your company and your brands
Understand and utilise social networking for PR

A Note from the Trainer

"We had so much interest in the use of blogs and how to interact with influential bloggers on our Web Marketing and Digital Marketing courses that we decided to put together a half day programme looking purely at this important and exciting area.

"Whether you are planning to create your company's own corporate blog or you want to have some influence over what is said about you out there in cyberspace you'll find everything you need here - plus the opportunity to discuss any specific concerns with us and fellow delegates throughout the course."

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Booking this Course

Open course: 7 October (PM, half-day course) , London, £295+VAT per delegate BOOK HERE

In-house courses: This course can be adapted to your needs and delivered at your offices. Please click here for further details of in-house training or contact us for details.

Email: info@cambridge-ed.com

Call: 0845 2260624

Contact:
0845 2260624
info@cambridge-ed.com

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